Customer Relationship Management

Customer Relationship Management (CRM) systems provide a formalized system gathering, organizing, maintaining and manipulating customer and contact information. The main purpose of Customer Relationship Management is to allow businesses to better manage their customers through the introduction of reliable systems, processes and procedures for interacting with those customers. A good CRM program helps the business acquire customers and retain customers better.

eBizIntel first foray into Customer Relationship Management system started with the building an integrated system for The Soup Spoon Pte Ltd (TSS). The Soup Spoon is the premier soup establishment in Singapore. Linking up all their point-of-sales system to a centralized CRM system via a secured network, the system allows TSS to better understand customer purchase behavior. With the data gathered, TSS will be able to analyze the behavior of each customer segmentations and better tailor their products and improve their services.

Staff from eBizIntel also draw experiences from working from major multi-nationals financial, credit cards companies to implement this insightful system to deliver an intuitative and scable system to meet TSS' requirements. Throughout the project, the vendor and the client work closely together to translate TSS' domain knowledge into progammed procedures and deliver system of superd performance.